According to Raw Pearls, there were six standout products from its ranges that performed particularly well at the tradeshow, which took place from September 6-8 at London Olympia.
Necklaces were the most popular item with three of them appearing on the best-sellers list. Other popular products included earrings, Tahitian pearl strands and a teardrop pearl pendant.
Raw Pearls unveiled a new brochure to coincide with its appearance at IJL, incorporating all of its 2015/2016 key pieces.
These striking necklaces are ideal for retailers with high quality and higher price point ranges and will suit the pearl customer looking for a punchy ‘South Sea-style’ necklace, without the significantly higher price tag.
The second ‘Show Special’ is a 1920s flapper-style, one-meter length ‘rope’ necklace that features beautiful freshwater pearls and is available in both white and grey. Once again, a 10% discount will be offered for orders placed at the show.
“The brochure is designed to assist jewellers in making buying decisions, but also acts as a sales tool too. Furthermore, as customers develop their web presence, the brochure has also allowed us to offer images of key lines.”