Leading UK pearl jewellery supplier Raw Pearls will be launching an innovative image library to support retailers in online and in-store sales at this year’s International Jewellery London show.
The resource is designed to help its clients better engage with their customers and in turn support higher sales. High quality product photography is a key conversion tool for retail business, particularly those with an ecommerce arm. Raw Pearls has responded to this need by developing a unique product image service providing professionally shot images of their key lines.
These images capture the lustre, shape and quality of the pearls and with clean white backgrounds and no watermarking or branding can easily be used on retail websites. Raw Pearls’ clients will be able to use them in a variety of other ways too, such as on social media, brochures and other print marketing.
Miranda Raw, Director of Raw Pearls, said: “Helping our customers to make sales is important to us, which is why we have developed this new service to support them. Research has shown how important strong product visuals are to generating sales and how poor images can have the opposite effect. Our product image library ensures our clients are able to maximize their customer engagement and generate more sales.
Raw Pearls have been supplying the trade with high quality pearl jewellery since 1980. A family-owned and run business, the company prides itself on being a close-knit team with a friendly and relaxed approach to trusted and long-term customer relationships. Every pearl that it sells is hand selected by their team and much of its jewellery is hand-made in their Somerset workshops.
They will be exhibiting in September at IJL, and invite anyone interested in stocking high quality pearl jewellery to visit them at stand A70 where they will be able to meet the team, view their extensive range of product lines, pick-up a copy of their new brochure and see some stringing demonstrations. Essential photography packages will also be available to jewellers placing stock orders with Raw Pearls at this year’s show.