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Retail Jeweller UK Jewellery Awards 2023 – Finalist

The Chain Collection by Raw Pearls

White graduated mini necklace JR191

How do you create a jewellery piece that defies time so effortlessly that it provokes the same level of desire in Helen Mirren as it does in Emma Watson? It is one of the industry’s oldest battles; creating a design that appeals to fashionistas from any generation.

At Raw Pearls we have created such a pearl jewellery collection; one whose boundaries are limitless. The concept of the Chain Collection is ultimately elegance and simplicity. It comprises of several pearl and chain designs with the best selling piece featuring a single pearl sliding gracefully over a delicate chain.

It is a wonderfully versatile collection and one, which we know through the success of our customers, has proven popular with all ages and tastes generating significant sales. Retailers have sold pieces as graduation gifts (the mini graduated pearl and chain necklace) and for milestone occasions like 80th birthday gifts (the classic sliding pearl piece) – when it comes to generational divides it is clear to see that this collection truly does bridge the gap of time.

The collection offers a range of metal and pearl combinations; for example, the sliding pearl design is available on silver with a freshwater pearl for an affordable option and ranges up to a 10mm Tahitian or South Sea pearl on 9ct yellow or white gold with a variety of colour and pearl shape also on offer. Also part of this range is our ‘Mary Berry’ style design. This is also hugely versatile in that we can produce it to any length with almost any pearl – for example, the opera length, which again has proven a retail winner with younger customers.

Single Freshwater or Tahitian pearl on chain JR188

Single Freshwater pearl on chain JR188

Not only is this collection available for a range of price points, it also provides and easy up-sale for the jeweller as it is the perfect addition to a pair of earrings to create a beautiful set, and also has the collectability feel. Customers who follow the current ‘stacking & layering’ trend can choose from this range different lengths and pearl colours to take advantage of this popular style.

The top sellers within this collection are the white round and white teardrop sliding pearl, on any metal. We feel this is the most popular colour as it is just so timelessly versatile and suitable to compliment any outfit; from business suit to evening gown.

Raw Pearls itself has a multi-generational team run by father and daughter Jonathan and Miranda. Perhaps this is the secret to developing true ageless versatility.

Thank you to all who supported us by voting. Thank you also to Professional Jeweller for the Collections of the Year award.

You can see their article online here, and the winning collections in the December 2017 Professional Jeweller magazine.