Raw Pearls Supports Customers to Develop Experience-led Events

Award-winning UK pearl jewellery brand, Raw Pearls, have attended a number of events held by their retail customers over the festive period. These have included Jacobs the Jeweller’s Christmas charity event (as part of their ‘Seventy for Seventy’ campaign), one of Gatwards of Hitchin’s popular ‘Gin & Gemstones’ evenings, and PSJ Jewellers Sherborne’s Valuation Day.

Raw Pearls’ offering at Jacob’s ‘Seventy for Seventy’ evening.

Miranda Raw, Director of Raw Pearls, said: “Retailers and their suppliers, like us, must work together to discover ways to grow our business models to better incorporate experience on the back of this ever-evolving retail environment”.

Raw Pearls’ beautiful collections on display at Gatwards of Hitchins’ ‘Gin and Gemstones’ evening.

In Deloitte’s Retail Trends 2018 article, the group focus on the changing nature of high street retail. One of the key themes on their hit list is ‘Be more than a store’. Here they note “experience is more important than ever, and stores need to be more than just places to transact”. Miranda added, “In a world where retail is moving increasingly online, connecting face-to-face with shoppers still holds value and retailers with bricks and mortar stores must take advantage of this”.

Raw Pearls aim to build deeper, longer-term partnerships with their retail customers, including family businesses, just like them. Raw Pearls offers a range of services to support their clients including event support, pearl education and product photography. They will be announcing some exciting news soon with regards to a new service for their customers, so watch this space!