Make your pearl business work for you
Pearl Academy by Raw Pearls
Introducing Pearl Academy By Raw Pearls
Pearl Academy by Raw Pearls provides your team with the training they need to increase passion, knowledge and sales of pearl jewellery.
A report by the British Pearl Association found that only 20% of staff could explain the types of pearls and the factors affecting the value of a pearl.
We provide easily accessible, accurate, short videos and notes for jewellery retailers and their teams. Watch anytime, anywhere, and at your own pace.
Learn about areas including: how to tell the difference between natural, cultured and fake pearls, the different types of cultured pearl, the factors determining quality and price, and how to care for pearls both in-store and after sale.
Get in touch to find out more about follow-up in-store training available to our stockists. Make your pearl retail business work for you.
Part 1: Natural, Cultured & Fake Pearls
In Part 1 we’ll look at natural, cultured and fake pearls.
We’ll explore the different ways these are created, the rarity of natural pearls and the beginning of culturing, and what to look for to determine which of the three you have in hand.
Part 2: From the Hatchery to Raw Pearls
In Part 2 of Pearl Academy, we look at the culturing process itself and the sorting and processing that takes place after the pearls are removed from the mollusc.
Part 3: Types of Cultured Pearl
In Part 3 of Pearl Academy, we look at the two different types of cultured pearl: saltwater and freshwater. We look at the three different types of saltwater cultured pearls. We look at all four of these (the freshwater plus the three types of saltwater) and compare where they come from, what sizes they are typically cultured in and what natural colours you can expect to find them in.
Part 4: Value Factors
In this chapter we’ll look at the factors that give value to pearls – we are often asked for example, what makes a ‘good’ or a ‘bad’ pearl.